Video Marketing
Video is a visceral experience that engages the audience both visually and aurally. Video is gaining popularity because it is the best means of conveying a great deal of information quickly and cheaply to an attention-deficit plagued audience.
Promote your business
Testimonial style documentaries offer a welcome to visitors to a website. An introduction of staff, or a film depicting significant attributes of a business will add personality and bring a static business website to life. This type of communication can help visitors to a website decide whether they would like to do business. This can help build your reputation and can form a key component to your PR strategy.
Longterm perspective
Emotionally charged, creative video advertising can be disseminated on the Internet via social media, with the potential of getting repeat viewings. A key advantage of video marketing is that videos will last for years and will potentially provide you more exposure over time. Usually TV and radio ads die out within a short time, the opposite is true with web videos. Video advertising is becoming more and more affordable and widespread. Producing marketing videos for your business creates effective advertising at a minimal cost and will represent what your business stands for, its key strategy, products, mission statements, and philosophy.
Active audiences
With many differing approaches and perspectives on what could be considered the best and most effective way to promote a business using online video, a critical factor is understanding interactive audiences, and how and why audiences choose what to consume and when. Convincing someone to view an informational video which lists a business’ functions in a systematic and ordered way, or only promotes their key utility based functions can be difficult.
Encourage emotional engagement
An effective and memorable way to ensure someone actively watches and engages in a video is by putting the audience in the shoes of your customers. By thinking about what it is they care about? What are their problems? Then position your company as the obvious and unique solution to those specific problems. Give the people watching your video something they can relate to, something that will let them see themselves in your video. By providing a neat story with cognitive information combined with ‘affective needs’ like pleasurable and emotional motivations, will lead to better interpretations and decoding, emotional engagement, and the likelihood of sharing and engaging with the business being promoted.
Consider revealing a customer that has a significant problem solved by the promoting business. It will sound less like a sales pitch and will more likely appeal to an audience because the audience will be able to relate to the customer testifying, and will perhaps visualise themselves utilising the business’ service and products, resulting in positive and beneficial activity, such as sales.